This seminar will contrast the formal legal protections of intellectual property law with the informal, nonlegal, self-regulatory mechanisms that have emerged in a variety of creative industries. Comedians, chefs, roller derby enthusiasts, tattoo artists, and others have developed complex, nuanced, and informally-enforced norms, attitudes, and expectations surrounding creative production. We will consider these norm-based alternatives, the motivations for their adoption, and what they might teach us about intellectual property law and policy.